Have you ever wondered about about the people behind the brands at Shibuya 109 brands?
Welp, here's your answer; it's these ladies. These women are the brains and visionaries behind their respective brands; they are creative directors, brand producers and designers. Let's just have a gawk at their personal styles and see if that can give us some insite as to how their personal aesthetic influences their brands.
Just to note, I will be excluding girls like WC's Wakatsuki Chinatsu, Ank Rouge's Okarie and Emoda's Ena Matsumoto who have parted ways with their respective brands. I also excluded girls who have no internet presense or inactive social media accounts.
On with the master-minds!
Welp, here's your answer; it's these ladies. These women are the brains and visionaries behind their respective brands; they are creative directors, brand producers and designers. Let's just have a gawk at their personal styles and see if that can give us some insite as to how their personal aesthetic influences their brands.
Just to note, I will be excluding girls like WC's Wakatsuki Chinatsu, Ank Rouge's Okarie and Emoda's Ena Matsumoto who have parted ways with their respective brands. I also excluded girls who have no internet presense or inactive social media accounts.
On with the master-minds!
Evris's Ayano Sasaki
Ayano Sasaki is a popular reader model-turned brand producer and m8 she works denim like no other. Flared and baggy cut jeans were huge this summer in Tokyo.
Her hair has been on the dark site in recent years
Short nails are for boss ladies. They're cute as F but you can still get on with your shit.
@ayano__sasaki
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| Look at the floaty floaty |
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| Yo look at them flares and how totally unoffensive they are |
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| These dip dye highlights are pretty big at the moment |
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| Gurl changes her nails a lot |
@ayano__sasaki
Duras's Jurina Otsuki
Ok so Duras might sound like the name of either a paint company or a female hygeine product but trust me when I say that the Jurina is responsible for having the most enviable-looking shop staff of any brand I've ever seen. Like Jurina, Duras girls are tanned for the gods, have flawless makeup and skin, dreamy ash blonde hair and have legs for years. YEARS.
Bless u Jurina.
Look at her wearing her own designers, u go gurl.
Ok so Duras might sound like the name of either a paint company or a female hygeine product but trust me when I say that the Jurina is responsible for having the most enviable-looking shop staff of any brand I've ever seen. Like Jurina, Duras girls are tanned for the gods, have flawless makeup and skin, dreamy ash blonde hair and have legs for years. YEARS.
Bless u Jurina.
Look at her wearing her own designers, u go gurl.
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| DAMN LOOK AT THAT TAN. |
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| Bodycon and basic, but sexy. Also; LEGS. |
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| Note the ashy blonde hair which is a reoccurring thing with their staff girls |
Rienda's Reiko Nakane
Reiko is also the director for other Otona brand Lilidia,
I can't find out much about this girl and she doesn't have much of an internet presence but LOOK HOW CUTE SHE IS. Reiko's personal style is clean and unfussy with minimal accessories.
Reiko is also the director for other Otona brand Lilidia,
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| She mainly wears Lilidia but man she's cute wearing all her own designs <3 |
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| Still Gal but still sophisticated, |
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| Minimal nails |
The delicate
@reiko_nakane
@reiko_nakane
Murua's Momoko Ogihara
MOMOKOOOoo what happened to the Mode queen?! Momoko and her brand Murua became famous for their luxe, Western-inspired aethetic but with a sexy silhouette but she's still pushing boundaries with her love of layering!
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| Ya gurl changed a lot on the last few years |
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| Note the use of contrasting length; that's a big thing for Murua |
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| Cute details to note |
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| Makeup and detail shots |
@momokoogihara
Swankiss's Saaya
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| Super adorable 50s'/lolita inspired looks and silhoeuttes |
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| Swankiss girls aways have the 'sick eyes' |
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| More of the floaty floaty that Swankiss is just so good at |
@saaya.xoxo
Brooklyn All Day's Dj Amo
Brooklyn All Day aka BAD Store is pretty new and it's shop only opened up in Shibuya 109 a couple of months ago. Ayano used to be a popular reader model and seems to have jumped on the chance to direct her own brand.
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| Street casual style |
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| Working the BAD stuff |
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| She's reay got that whole Neo Gal thing going on. Remember that? Yeah it never really happened |
@djamo0
Fig & Viper's Alisa Ueno
Everyone knows this girl, she's EVERYWHERE. I genuinely have no idea how she has time to work because she seems to be travelling all the time. So JEALOUS.
@alisaueno
This entry's been sitting here for months so these pictures are a good few months old but I just want to crap this out already!
If any of you know of any other mention-worthy brand producers, hit us up! (especially if you know the brand producer for One Spo, that goddess needs to be worshiped)
Fig & Viper's Alisa Ueno
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| Alisa's toned down the music festival style for a more sporty look |
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| adorable 70s inspired looks |
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| I think this means that matte lipsticks are finally going to become a thing in Japan |
@alisaueno
This entry's been sitting here for months so these pictures are a good few months old but I just want to crap this out already!
If any of you know of any other mention-worthy brand producers, hit us up! (especially if you know the brand producer for One Spo, that goddess needs to be worshiped)
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